How should a dental practice manage practice and dentist profiles on Google?

Inventory the practice and people

Record profile names, addresses, phone numbers, practitioners, patient-facing locations, hours, categories, appointment links, and who controls access. Compare each item with the practice’s current, verifiable public information.

Do not create a profile for a practitioner or location based on a keyword opportunity. Confirm that the person or office meets Google’s current business representation requirements.

Correct the profile with current rules

Check Google’s rules before changing a practice address, practitioner profile, or service description. Do not add a virtual or non-patient-facing location, and do not place location or service keywords in the business name unless they are part of the real-world name.

For profiles with duplicate, transferred, or departed-provider issues, use the current Google support workflow. Do not create a replacement listing to bypass a verification or suspension problem.

1. List every practice, provider, and location profile with its owner.
2. Verify each location and person against current eligibility guidance.
3. Test booking, call, and directions links as a patient would.

Keep the patient handoff current

Use a booking link that belongs to the practice’s intended scheduling system and explain whether it requests or confirms an appointment. Google can display links supplied by the business or partners, so check which destination the patient sees.

Assign an office owner to review listings after provider, phone, hours, or address changes. A periodic inventory prevents an old listing from continuing to route patients to the wrong place.