Why is an electrical contractor getting inquiries for work they don’t offer?

Sort actual mismatches before rewriting

Review recent unsuitable inquiries and label why they did not fit: service not offered, location not covered, property type, project scale, timing, or expectation about pricing. Look for repeated patterns across several requests instead of reacting to one unusual message.

Keep the records minimal and remove personal details from the review where possible. The goal is to understand the wording that set an expectation, not to publish private customer information.

Find where the expectation began

Compare homepage headings, service-page titles, Google Business Profile categories and services, directory listings, ads, and form options. A phrase like ‘commercial and residential’ should appear only if the company actually accepts both kinds of work.

Update the most visible inaccurate statement first. If a project type is accepted only in certain cases, state what determines fit in plain language and give the customer a way to ask before completing a long form.

1. Group recent mismatches by service, geography, property type, and timing.
2. Compare the phrases that attracted them with the company’s actual offer.
3. Clarify one repeated mismatch and measure routing quality afterward.

Make the inquiry easier to route

Offer a small number of accurate request types and ask for location and property context when that changes coverage. Do not turn the form into a technical diagnostic quiz; a qualified team member should evaluate the job.

After the change, compare fit categories and booked work over a consistent period. If the wording reduces wrong-fit requests but also blocks suitable ones, make the options clearer rather than adding more jargon.