How should a small law firm structure practice-area pages?

Map practice areas to real services

Ask each attorney which matters the firm accepts, where they are authorized to work, and what information can be shared publicly. A page should explain a prospective client’s first questions without turning into legal advice.

Do not create a route for an area the firm does not handle or imply representation in a jurisdiction where the attorney is not authorized.

Decide which topics merit separate pages

Use a separate page when the audience, service process, attorney, or intake route differs meaningfully. Give the page original, reviewed information and a clear relationship to the attorney or firm that provides the service.

Avoid thin pages that repeat the same general text with a different town name. Location detail should reflect an actual office or verified service context, not an invented local presence.

1. List real practice areas, attorneys, jurisdictions, and locations.
2. Give each page a unique question, reviewed content, and intake action.
3. Reject town pages without distinct, accurate reader value.

Keep the site maintainable and compliant

Use an inventory that records page owner, jurisdiction, last attorney review, sources, and the next review trigger. Update the affected pages when attorneys, services, office locations, or rules change.

Current professional-conduct rules vary. Use official court or bar sources for each jurisdiction and do not treat one state’s example as a national rule.